What will the

car of the future

sound like?

Introducing SoundPower™
the world’s first Intelligent SuperHorn™

Engaging, external sounds that elicit immediate, instinctual and emotional responses, while clearly communicating meaning.

Sounds that are dynamically generated in response to specific situations, where no two sounds are ever the same.

SoundPower replaces the noise and confusion of existing car horns with clarity and delight.

The manual car horn hasn’t changed in over 100 years, with its single volume, tone, and direction.

Even electric vehicle engine replacement sounds are boring, irritating, and ineffective.

SoundPower is intelligent, automatic, contextual, and emotive.

Automatic Alerts to Distracted Pedestrians

Positive Sentiments To Others

Friendly Reminders That The Light is Green

Branded Sonic Experiences for Drivers and Passengers

Automatic External Rear Cross Safety Alerts

Branded Ride-Hail Alerts

Demand is strong for a new sonic reality.

42% of car buyers are willing to switch brands to obtain superior safety features, according to McKinsey & Company.

74% of car buyers affirmed that personalized experiences would influence their next car purchase, according to Acxiom, a data company.

“I will pay for the safest car possible, with the most advanced features.”

“My car is an expression of myself and I am deeply connected to it.”

The revenue opportunity for Mahindra Electric is significant.

US $265 million in high-margin, incremental revenue to Mahindra Electric over the first 5 years of BE 6 / XEV 9e electric vehicle sales, through the following revenue streams:

  • advanced trim packages

  • recurring subscription revenue

  • technology licensing

Billions of additional revenue can be created with future product development based on this technology.

Mahindra EVs deserve sounds worthy of their overall innovation.

Sounds from a unique, ownable platform based on pioneering intellectual property.

Leveraging creative sound design, world class expertise, integrated hardware/software engineering, and manufacturing efficiencies.

External audio is the next frontier.

ASAT allows Mahindra to leverage its innovation to create revolutionary audio experiences and competitive advantage that personifies the car and builds a special relationship between the Mahindra brand and the driver.